Senior Product Marketing Manager-FinTech
Company: Intuit
Location: San Diego
Posted on: May 9, 2024
Job Description:
Intuit's mission is to power prosperity around the world.
Fundamental to that vision and mission are our products, and
driving breakthrough customer benefit. In Intuit's Small Business
and Self-Employed Group (SBSEG), we have an exciting opportunity to
make a real impact in the lives of small businesses and the
self-employed with a new fintech solution that is set to disrupt
the small business banking and payments space.In this role, you
will lead product marketing and manage the go-to-market approach
for QuickBooks Money, the first non-subscription money services
tool in the QuickBooks product lineup. This is a unique opportunity
for a highly motivated marketing leader to own a business
end-to-end and accelerate QuickBooks' growth trajectory in the
fintech space. The ideal candidate will have prior experience
bringing new products to market with an emphasis on B2B and
financial products.Responsibilities
- Own the plan for our 1-year business plan, including strategic
choices about where to play and how to win.
- Create the value proposition for our money front door
offering(s) and services by developing a deep understanding of the
market opportunity, customer segments, competitors, business
models, and positioning.
- Develop research and testing plans and actively analyze
business data from multiple sources to generate insights and make
informed decisions.
- Translate insights into impact by identifying the critical few
priorities that unlock growth opportunities; develop business cases
and execute activation plans.
- Partner deeply cross-functionally to influence the product and
marketing roadmaps and create awesome end-to-end customer
experiences with Product Management, Analytics, Digital Channels,
Customer Success, Sales, Partnerships, Lifecycle Marketing, and
Ecosystem.
- Create and deploy differentiated, insights-based messaging and
claims in partnership with Market Research, Design and Legal.
- Driving the forecasting process and effectively communicate
business plans and business performance data across teams and up to
Executive level.
- Contribute to 3-year strategic planning and make decisions that
benefit the customer and the entire Intuit portfolio, not just the
offering.
- 5 - 10+ years of experience bringing new financial product
offerings to market, and driving revenue & customer growth.
Emphasis on banking or payments is a plus.
- Strong strategic thinker; able to bring structure to ambiguous
situations and influence across teams and functions.
- Strong prioritization skills and ability to make strategic
choices, specifically narrowing from a range of opportunities to
highest impact near-term and long-term levers.
- Highly analytical and problem-solving orientation with clear
examples of using data actively for customer insights, measurement,
ROI analysis and recommendations.
- Understands and utilizes core marketing frameworks (e.g. price,
product, positioning, and placement) and testing methodologies
- Strong track record of leadership and influencing skills in a
cross-functional, fast-moving environment.
- Excellent verbal, written, and interpersonal communication
skills.
- BA/BS required, MBA preferred.
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Keywords: Intuit, National City , Senior Product Marketing Manager-FinTech, Advertising , San Diego, California
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