Paid Media Lead Strategist

Company: Perficient
Location: National City
Posted on: January 15, 2022

Job Description:

OverviewPerficient -is a global digital consultancy transforming how the world's biggest brands connect with customers and grow their business.With Perficient, you get experience and expertise, speed and agility, and a healthy dose of pragmatism to drive your business forward. -Our full-service offerings are flexible and designed to tackle our customers' ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. -Perficient is also proud to be publicly recognized as a "Top Workplace" year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.Perficient currently has a career opportunity for an Paid Media Lead Strategist working remote anywhere in the United States.Job Overview:Perficient is seeking an experienced Paid Media Lead Strategst to serve as a trusted resource for our prospective and existing clients while helping to grow, develop and manage junior strategists. The ideal candidate for this role is someone who has deep strategic Paid Media account management expertise, as well as experience managing and developing junior staff. As a top Strategist within our Digital Advertising Solutions practice, you will be instrumental in developing strategies, planning, and ensuring proper implementation of paid search and media marketing programs to meet and exceed client goals. You have a passion for driving measurable business outcomes as a part of a larger team. You are constantly finding new ways to deliver actionable and strategic insights to your clients while helping your teammates develop the capacity to do the same. This role will contribute to the development and ongoing evolution in our strategy and management of paid search and media clients. You'll be called up to contribute to pitches new engagements for mid-market and enterprise clients across a variety of industries with support from your team and a team of sellers from across Perficient. You'll work closely with our other Digital Advertising Solutions team members to guide their thinking and ultimately help develop their skill sets. ResponsibilitiesReporting to the Director of Paid Media, the Paid Media Lead Strategist will be responsible for managing a small team of paid media strategists, focusing on developing skills and driving results for clients. This role will also act as an expert for - clients that they oversee and contribute on. Responsibilities include but are not limited to: Manage and develop direct reports by providing career development plans, regular reviews, coaching and real-time feedback on work and engagementsAct as a point of escalation for client issues that require additional analysis and leadership Prioritize and develop a strong relationship with key paid search and media clients Make sure best practices and processes are continually enforced for all Digital Advertising Solutions activitiesManage and maintain budget pacing strategies collaborative with the teamCollaborate on data, measurement & reporting strategies to demonstrate a clear ROI from our efforts Contribute to efforts to secure client renewals, upsells, and new accountsParticpate in internal education and external thought leadership QualificationsBachelor's degree in business, marketing or advertising preferred6-8 years of experience in Paid Search, Media and Shopping within Google and Microsoft Ads A history of developing business-driving integrated Paid Search and Media programs for clients ranging from mid-market to enterprise and spanning B2B, B2C, Ecommerce, and Retail In-depth knowledge of Search Ads 360, Adobe Advertising Cloud or similar campaign management platforms Experience in paid search automation and scripts to improve the Digital Advertising Solutions team's efficiency Proven experience managing team members Ability to solve problems and identify opportunities through the use of data & analytics, market research, and strategic frameworks Experience managing complex paid media strategies across clients Successful track record of helping to build and present strategic paid media approaches, recommendations, and tactics for clients Ability to translate digital & industry trends into succinct, compelling, conversational language for a variety of C-Suite and Marketing audiences Strong client and team leadership qualities, comfortable contributing to the company's thought leadership on paid media industry topicsPerficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. -More About Perficient Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. -With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs. - Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.Disclaimer: - The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. - Management retains the discretion to add or change the duties of the position at any time. -IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.#LI-DP1Job SummaryJob ID: 2021-14373# of Openings: 1Category: Digital

Keywords: Perficient, National City , Paid Media Lead Strategist, Advertising , National City, California