VP of Marketing (Southern California)

Company: True Legacy Homes
Location: San Diego
Posted on: April 19, 2024

Job Description:

About True Legacy Homes:True Legacy Homes is a rapidly expanding company specializing in residential investments, care placement, and estate sale services for families. Our commitment lies in delivering exceptional service and crafting enduring legacies for our clients. In addition to our current offerings, we"re at the forefront of pioneering life transition services, offering a unique opportunity for individuals to shape and propel this aspect of our business forward. With ambitious plans for national expansion, we"re actively seeking a dedicated individual, such as yourself, to join us on this journey.Location: Southern CaliforniaSchedule: Monday through Friday, In-OfficeWage Scale: $160,000 to $180,000 (plus 20% Annual Bonus potential)We are currently in search of a dynamic and seasoned Vice President of Marketing to spearhead marketing, sales, and brand-building endeavors. The ideal candidate will play a pivotal role in shaping and elevating our brand identity. Drawing upon your expertise in brand building and revitalization, you will lead initiatives to strengthen our brand presence, drive lead generation, and oversee day-to-day sales operations, and devise innovative marketing strategies to elevate brand visibility and fuel business expansion. Duties and Responsibilities:

• Develop and implement comprehensive brand strategies to drive brand awareness, equity, and loyalty.
• Define and articulate the True Legacy Homes brand identity, values, and positioning in alignment with company objectives.
• Lead generation and conversion for our estate sale and residential investment businesses, overseeing day-to-day sales operations and business forecasting to meet or exceed sales goals.
• Continually assess and improve ROI of our marketing approach/tactics, driving improved productivity, effectiveness, and efficiency of our marketing and sales activities.
• Lead and manage marketing agency partners as well as internal creative team, briefing and developing new materials both consumer and B2B that drive the business and build the brand.
• Hire, build, mentor, and manage sales team and marketing team, fostering a culture of collaboration and excellence.
• Build the annual sales and marketing plans and budgets, leading the teams to deliver against them while acting as a key member of the executive team setting the vision and strategy for the company.
• Monitor and evaluate brand performance metrics, analyzing data to inform strategic decisions and optimize brand initiatives.
• Cultivate strategic partnerships and collaborations to enhance brand visibility and reach new audiences.
• Stay abreast of industry trends, competitive landscape, and consumer insights to inform brand strategy and innovation.
• Serve as a brand ambassador internally and externally, championing the True Legacy Homes brand and fostering a culture of brand excellence throughout the organization.Required Qualifications:
  • Bachelor's degree in marketing, business administration, or related field.
  • Two (2) or more years of experience in a Director of Sales & Marketing, or comparable position.
  • Proven track record in building or revitalizing brands, with a minimum of 3 years of experience in brand management or related roles.
  • Transformative approach to leadership that inspires and empowers others.
  • Evidence of ability to innovate and implement change successfully.
  • Exceptional communication and presentation skills.
  • Strategic thinker with strong analytical skills.
  • Driven and committed to success while maintaining integrity.
  • Creative and innovative with the ability to develop and execute marketing strategies that drive results.
  • Proven ability to build, mentor, and manage high-performing sales and marketing teams.
  • Strong understanding of digital marketing techniques and tools.
  • Proven track record of delivering against ambitious sales and marketing goals.
  • Ability to thrive in a fast-paced, entrepreneurial environment.
  • Willingness to uphold and promote the company's mission, vision, and core values in all interactions and decision-making processes.Preferred Qualifications:
    • Master's degree in marketing, business administration, or related field preferred.
    • Five (5) or more years of experience in senior leadership roles within sales and marketing.Working Conditions and Physical Requirements:
      • Ability to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.Benefits:
        • Employer sponsored medical benefits
        • Annual Bonus potential
        • 401(k)
        • 401(k) employer match of up to 2%
        • Paid holidays
        • Paid time off
        • Cell phone reimbursement
        • Growing company
        • Modern management styleLocation Consideration:The position will report to the company's headquarters in San Diego, CA. However, for the right applicant, the company may consider having the position report to one of its satellite offices located in Irvine or Los Angeles. Why Join Us:At True Legacy Homes, you will have tremendous opportunities to develop innovative strategies and campaigns that shape the future of our organization. We are looking for someone smart, ambitious, and ready to move to the next level of management and leadership.If you are a strategic, analytical, and creative sales and marketing professional looking for a rewarding opportunity with a rapidly growing company, we encourage you to apply. True Legacy Homes is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. PI8977027e3845-31181-34195629

Keywords: True Legacy Homes, National City , VP of Marketing (Southern California), Executive , San Diego, California