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Sr. Customer Experience (CX) Strategist

Company: Perficient
Location: National City
Posted on: January 16, 2022

Job Description:

OverviewPerficient is seeking a motivated and savvy Senior Customer Experience (CX) Strategist with a proven commitment to deeply understanding customers and employees in order to deliver great omnichannel experiences at any and all points of their journey.The Sr. CX Strategist will be responsible for leading client research and analysis efforts to uncover the drivers, pain points, and unmet needs of varied target audiences across multiple industries. The ideal candidate will oversee and drive client engagements to reveal and amplify the voice of the customer to challenge the status quo and empower clients to use data strategically. The person in this role will also work within cross-functional teams to develop audience-driven artifacts that reveal new and innovative approaches to digital marketing, personalization and customer experience that leverage design thinking and other related methodologies. This position is available immediately, and the selected candidate can work remotely from any location in the continental US.ResponsibilitiesLead projects that enhance the client's understanding of the customer.Plan and conduct high-quality, in-depth quantitative and qualitative customer research efforts.Understand and interpret customer experience measurements.Bring together various data sources to understand customer friction points, motivations, needs, goals, etc. and uncover the "why" behind customer actions from a holistic, data-based view.Document/refine data-driven personas of the target customer to build empathy, share emotional and functional needs, and help teams create experiences.Effectively lead facilitated virtual working sessions in experience mapping, customer journey mapping and service blueprinting.Develop customer needs and use cases throughout a customer journey, and translate identified customer needs into business requirements, strategic roadmaps and operational plans to deliver great customer experiences.Document current and future consumer journeys, identifying key activities, touchpoints, emotions, supporting data, and opportunities.Develop narratives, storyboards and visualizations of voice of the customer concepts to infuse within customer experience artifacts and related executive presentationsCreate effective communications across multiple internal channels to increase ability to change the customer experience.Challenge teams to think about creative solutions using various idea generating methods and mindset.Qualifications5+ years of CX, customer journey, customer blueprinting or human centered design experience.Knowledge and implementation of core CX efforts end-to-end, including customer research, strategy, vision, design, development, testing, and associated change management practices.Ability to synthesize disparate information to unlock relevant insights, including the use of digital analytics, customer feedback, customer research, and other qualitative and quantitative metrics to inform planning and prioritization.Experience developing personas, experience maps, customer journey maps and service blueprints for complex organizations.Interview and workshop facilitation skills, both remote and in person, and with a variety of participants including executives, leveraging virtual collaboration tools (i.e. Mural) to help others engage.Familiarity with design thinking and related methodologies.Ability to work independently and with a team consisting of varied client and project stakeholders and team members. Self-motivated and proactive, with exceptional problem-solving skills.Excellent organizational, verbal, presentation, visual, storytelling and written communication skills. Capability to communicate complex ideas effectively.Bachelor's degree or greater is required.About PerficientPerficient is a global digital consultancy transforming how the world's biggest brands connect with customers and grow their business.With Perficient, you get experience and expertise, speed and agility, and a healthy dose of pragmatism to drive your business forward. Our full-service offerings are flexible and designed to tackle our customers' ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision.Perficient is also proud to be publicly recognized as a "Top Workplace" year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled. -#LI-CG1Job SummaryJob ID: 2021-14099# of Openings: 1Category: Digital

Keywords: Perficient, National City , Sr. Customer Experience (CX) Strategist, Other , National City, California

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