SEO Specialist

Company: Ayahealthcare
Location: National City
Posted on: January 23, 2023

Job Description:

Join Aya Healthcare, winner of multiple Top Workplace awards!

The SEO Specialist, an integral part of our Digital Marketing team, will work on core SEO initiatives, including site-architecture, keyword research, on-page optimization and content optimization across the company. The ideal SEO Specialist will enjoy working in an evolving, fast-paced environment.

Who We Are:

We're a $5 billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform.

At Aya, we're obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you'll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.

Responsibilities:

Assist in managing core web properties SEO initiatives, including site-architecture, keyword research, on-page optimization and content optimization across the company. You will be working with several different job agency brands/websites. Job board SEO experience is a plus.
Work with editorial and marketing teams to drive SEO in content creation (Hub & Spoke Content Strategy) and conduct keyword research and analysis to identify high-value target keywords that our competitors may be ranking for.
Use best practices in Google's Content Quality [E-EAT]
Compose high-quality content to address keyword needs and content holes in site structure.
Collaborate with web development team to ensure SEO best practices are properly followed throughout website content
Establish workflows for auditing, editing, and sunsetting outdated and underperforming content (index bloat).
Use web analytics, audience segmentation, keyword research, and competitive insights to identify content opportunities (IE: Optimizing for Featured Snippets) that will contribute to traffic growth and website engagement.
Monitor, maintain and build programs that grow quality inbound links (backlinking outreach) and continuously seek out internal linking opportunities.
Regularly monitor KPIs, success metrics and other analytics to gauge SEO health. Track, report, and analyze organic website analytics.
Evangelize the importance of SEO throughout the organization. Stay up-to-date with the latest SEO trends and algorithms including Core Web Vitals & mobile usability.

Required Qualifications:

2+ years of Search Engine Optimization (SEO) experience.
BS/BA degree required in a related field.
Technical SEO knowledge and analytical background.
Experience working with popular SEO tools (Google Search Console, Screaming Frog, SEMRush, Wordpress (Yoast/Rankmath).
Familiarity with structured data e.g. Schema.org's JSON Schema
Experience with website analysis using a variety of analytics tools including Google Analytics, as well as internal reporting tools.

What We Offer:

Free premium medical, dental, life and vision insurance
Generous 401(k) match
Aya also offers other benefits to those that are eligible and where required by applicable law, including reimbursements and discretionary bonuses
Aya provides paid sick leave in accordance with all applicable state, federal, and local laws. Aya's general sick leave policy is that employees accrue one hour of paid sick leave for every 30 hours worked. However, to the extent any provisions of the statement above conflict with any applicable paid sick leave laws, the applicable paid sick leave laws are controlling
Celebrations! We hit our goals and reward ourselves.
Company-sponsored virtual events, happy hours and team-building activities are always on the horizon - plus, you get a special treat on your birthday!
Unlimited DTO - we believe in time off!
Virtual yoga, meditation or boot camp classes offered daily

Compensation: Aya reasonably anticipates the pay scale for this position to be $26.44 to $31.25 hourly, which equates to $55,000 to $65,000 annually.

The pay scale for this position may vary if applicant possesses experience outside of what Aya reasonably anticipates for this position. Bonuses are subject to the role and your manager's discretion.

Aya Is an Equal Opportunity Employer (EEO), including Disability / Vets, and welcomes all to apply. Please click herefor our EEO policy

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