Location: National City
Posted on: January 23, 2023
Join Aya Healthcare, winner of multiple Top Workplace
The SEO Specialist, an integral part of our Digital Marketing team,
will work on core SEO initiatives, including site-architecture,
keyword research, on-page optimization and content optimization
across the company. The ideal SEO Specialist will enjoy working in
an evolving, fast-paced environment.
Who We Are:
We're a $5 billion, rapidly growing workforce solutions provider in
the healthcare industry. We deliver tech-enabled services that help
healthcare organizations meet and manage their contingent labor
needs. We build and manage tech-enabled marketplaces for national
and local healthcare talent and deliver contingent labor management
solutions through our proprietary software platform.
At Aya, we're obsessed with creating exceptional experiences for
our clients, clinicians and employees. In fact, we put employee
satisfaction above all else. Our team members are responsible for
incomparable customer experience and we know that happy employees
are critical to maintaining happy clients. We foster an
entrepreneurial, high-energy, low-bureaucracy culture and value
innovative thinking and creative problem solving. We embrace
diversity in thought and backgrounds unified by a commitment to
high achievement. When you join Aya, you'll be surrounded by
teammates who care about you as an individual and leaders who will
help you grow both personally and professionally.
Assist in managing core web properties SEO initiatives, including
site-architecture, keyword research, on-page optimization and
content optimization across the company. You will be working with
several different job agency brands/websites. Job board SEO
experience is a plus.
Work with editorial and marketing teams to drive SEO in content
creation (Hub & Spoke Content Strategy) and conduct keyword
research and analysis to identify high-value target keywords that
our competitors may be ranking for.
Use best practices in Google's Content Quality [E-EAT]
Compose high-quality content to address keyword needs and content
holes in site structure.
Collaborate with web development team to ensure SEO best practices
are properly followed throughout website content
Establish workflows for auditing, editing, and sunsetting outdated
and underperforming content (index bloat).
Use web analytics, audience segmentation, keyword research, and
competitive insights to identify content opportunities (IE:
Optimizing for Featured Snippets) that will contribute to traffic
growth and website engagement.
Monitor, maintain and build programs that grow quality inbound
links (backlinking outreach) and continuously seek out internal
Regularly monitor KPIs, success metrics and other analytics to
gauge SEO health. Track, report, and analyze organic website
Evangelize the importance of SEO throughout the organization. Stay
up-to-date with the latest SEO trends and algorithms including Core
Web Vitals & mobile usability.
2+ years of Search Engine Optimization (SEO) experience.
BS/BA degree required in a related field.
Technical SEO knowledge and analytical background.
Experience working with popular SEO tools (Google Search Console,
Screaming Frog, SEMRush, Wordpress (Yoast/Rankmath).
Familiarity with structured data e.g. Schema.org's JSON Schema
Experience with website analysis using a variety of analytics tools
including Google Analytics, as well as internal reporting
What We Offer:
Free premium medical, dental, life and vision insurance
Generous 401(k) match
Aya also offers other benefits to those that are eligible and where
required by applicable law, including reimbursements and
Aya provides paid sick leave in accordance with all applicable
state, federal, and local laws. Aya's general sick leave policy is
that employees accrue one hour of paid sick leave for every 30
hours worked. However, to the extent any provisions of the
statement above conflict with any applicable paid sick leave laws,
the applicable paid sick leave laws are controlling
Celebrations! We hit our goals and reward ourselves.
Company-sponsored virtual events, happy hours and team-building
activities are always on the horizon - plus, you get a special
treat on your birthday!
Unlimited DTO - we believe in time off!
Virtual yoga, meditation or boot camp classes offered daily
Compensation: Aya reasonably anticipates the pay scale for this
position to be $26.44 to $31.25 hourly, which equates to $55,000 to
The pay scale for this position may vary if applicant possesses
experience outside of what Aya reasonably anticipates for this
position. Bonuses are subject to the role and your manager's
Aya Is an Equal Opportunity Employer (EEO), including Disability /
Vets, and welcomes all to apply. Please click herefor our EEO
Keywords: Ayahealthcare, National City , SEO Specialist, Other , National City, California
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